Bliss, a spa, skin, and body care company sold at Target, has launched a line of new and redesigned millennial friendly products. One of which, the Makeup Melt Cleanser, bears a striking resemblance to one of my holy grail products, Glossier’s Milky Jelly Cleanser.
Upon first glance (and without knowing anything about the product), I was immediately shook by how identical the packaging between the two was. Both bottles have rounded, foggy packaging, a simple, minimalistic color scheme, and simple lettering. From reading the bottle alone, Bliss’s Makeup Melt is advertised as a wet or dry gentle cleanser that is effective for removing makeup, which again, is very reminiscent of Milky Jelly.
It became even more clear upon doing further research that Bliss knew exactly which product they were trying to duplicate. It even states that the product has a “unique milky jelly form” under their product description on their website and contains rose flower (Milky Jelly contains rosewater). Makeup Melt also claims to leave skin perfectly balanced, silky-soft, soothed, and nourished. Milky Jelly is marketed as a pH balanced conditioning cleanser.
Believe me, I am all about finding affordable dupes to higher end products, so because of how similar the products seemed, I had to give it a fair shot.
I use Milky Jelly in my everyday PM skincare routine as a second cleanse after using a cleansing balm or oil to remove makeup. I’m very familiar with the way the cleanser looks, feels, and how much to use in order to remove any remaining traces of makeup and other impurities. For my first test, I used Makeup Melt as an AM cleanser as per the directions with a wet face. I then began using the Makeup Melt on it’s own to remove makeup. Finally, I used it in place of where I would normally use Milky Jelly.
The first thing I noticed about the product was the pump. It’s large, and a lot of product comes out. Milky Jelly has a smaller pump that produces less product, and you generally use 1-3 pumps depending on whether or not you’re cleansing or removing makeup. The consistency of Makeup Melt is also thinner than Milky Jelly. When used as a regular cleanser, the product lathers into a light foam- something Milky Jelly does not do. The product also did this when used on dry skin as a makeup remover. At no point during using this product did I find it softened, soothed, or conditioned my skin, something the product actively claims to do. I also found that it removed light, everyday makeup just fine when used in accordance with the directions. That being said, I do not tend to wear light, natural makeup looks often, and my face is normally whatever the opposite of natural is. So when going to remove my makeup from last night, which was all long wearing, waterproof makeup, it took more than three large pumps to realize it wasn’t going to remove the full face. Makeup Melt removed my face makeup and eye shadow without a problem, but my mascara, eyeliner, and even lipstick didn’t budge. I then went in with Milky Jelly, as I hadn’t used it in about five days due to trying out Makeup Melt, and it removed all of the remaining makeup and immediately left my skin feeling soft, firm, and happy.
Overall I didn’t feel Makeup Melt preformed in the way it was aiming to do, especially when going up against such a cult favorite. Yes, it’s a nice cleanser, and I would love to see how it preforms on oily/combo skin. That being said, it definitely did not condition, or moisturize, my dry skin.
If you’re looking for an affordable drugstore jelly cleanser, you don’t have dry skin, and you wear minimal makeup, I say give it a shot. I wouldn’t call this a dupe, however, as it does not leave the skin feeling nearly as conditioned and pure as Milky Jelly does. The cost at my Target for Makeup Melt was $9.99 for a 6.4 fl oz/190 ml bottle, and retails for $12 on Bliss’s website. To compare, Milky Jelly is $18 for a 6 fl oz/177 ml bottle. Glossier is vegan and cruelty free, and Bliss states their products are 100% cruelty free as well.
Let me know in the comments if you’ve tried any of Bliss’s new products, and let me know what products you’d like to see reviewed next.